Hi, I’m Max Platitsyn.
I lead Design Operations, helping design teams ship high-quality work with clarity, consistency, and momentum.
Currently: UX Manager at Bath & Body Works (leading Design Operations)
Known for: launching Wick DS (our first design system), simplifying workflows, and strengthening cross‑functional partnerships.
About meI’m a UX Manager with a background in product design and a focus on the systems behind great work: operating rhythm, governance, tooling, and design system sustainability.
In recent years, I’ve had the opportunity to oversee Design Operations and UX Strategy, supporting a broader digital transformation, strengthening cross-functional collaboration, and improving how teams plan, execute, and communicate. I care about practical structure: enough process to reduce friction, without slowing teams down.
Skills
-
Intake, triage, and prioritization frameworks
Creating and scaling a system as a product supporting other products
Decision clarity: ownership, definitions of done, lightweight governance
Process design across design and engineering
-
Design system strategy and adoption enablement
Standards, contribution models, and release communication
System hygiene: audits, taxonomy alignment, deprecations, quality checks
-
People leadership grounded in clarity and accountability
Stakeholder partnership and communication
Coaching, team health, and enabling career growth
-
UX strategy for large initiatives
Accessibility, interaction design, and design QA
Tooling fluency: Figma, Notion, Jira/Confluence, Miro, AI enablement
Interested in working together?
If you’d like to see examples of how I’ve supported teams through DesignOps, design systems, and UX strategy, reach out and I’ll share a few relevant use cases.
